All successful businesses achieve sustainable, profitable growth. If the growth isn’t sustainable, the business will stagnate. If the growth isn’t profitable, the business won’t be sustainable. Sustainable, profitable growth supports innovation, new products and services, job creation, salaries and benefits. We believe that customers always buy the best-perceived value as judged by the customer.
Businesses that deliver the best value create, reinforce and grow brand loyal customers to achieve sustainable, profitable growth. Growing market share and share of customer together is the path to healthy growth. Increasing share of customer from brand loyal customers drives profitable growth. Loyal customers value the products and services from the brand and are willing to pay more and buy more from the brand.
Increasing share of customer from non-loyal customers requires lower prices and lower margins driving growth without profit.
Not the lowest price! The best perceived value isn’t necessarily the lowest price! A product or service that has a low price but doesn’t meet the needs of the customer won’t a perceived as the best value by the customer. Products and services that do meet their needs at a fair price will be perceived as the best value if the customer knows about all the services.
Aligning the functions of the organization to consistently deliver a relevant and differentiated brand promise at a fair price builds customer loyalty to the promise of the brand.
We help our customers identify segments, position their business and brands to be special and deliver the experience that delivers the best-perceived value to their customers.
The Merton Adams team will work with you to help you be create the expectations and deliver the experiences that create, reinforce and grow brand loyal customers, the foundation of sustainable, profitable growth.